An increased investment in the provision of faster internet by the telecommunication operators in East African region is what can boost the ecommerce in the region. Countries such as Kenya have increased their investments in the fibre optic infrastructure which has greatly reduced the cost of using internet as well as access.

Over the past few years, Kenya has been reportedly to be among the fastest adopters of technologies in the East African region and entire Africa. According to the Communications Authority of Kenya, a governing body in charge of communications in the country, there are about 22.3 million users of the web which is more than half of the population.