In the present, the innovative African based startups attract a growing number of angel investors and venture capitalists. Read more to learn about this innovative revolution.

Social influencers are an enormous aspect of marketing today and in many cases offer companies great ROI. Consumer buying behavior and attention has changed dramatically.

Everyone’s familiar with the power of driving the masses used by Apple when launching their innovative products. However, Apple’s launch of iPhone 7 in 2016 gave us nothing out of the ordinary apart from the usual features we are used to. The only notable upgrades that came with it were water resistance, available in black and elimination of headphone jack. Nothing earth shaking!